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Part One: 2012 video ad predictions “checkpoint”
We are now half way into 2012 and some really big predictions were made at the beginning of the year about the growth of video ad spending, most notably eMarketer’s forecast that $3.09 billion will be...
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Part Two: 2012 video ad predictions “checkpoint”
Prediction #2 – There will be significant growth in connected TVs Coming off the heels of CES this year, we saw a tremendous shift in focus from 3D TV to connected TV. All of the media hype appears to...
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Part Three: 2012 video ad predictions “checkpoint”
Prediction #3 – Trading desks will raise their clout in 2012 There are two things we know for sure about trading desks. They buy programmatically and they use lots of data to do it. Their knack for...
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Campaign optimization – what’s the real impact?
There seems to be an upside in using a combination of programmatic tools and optimization intelligence. In this analysis (January – March 2012), we ran a comparison between two groups of campaigns...
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Part Four: 2012 video ad predictions “checkpoint”
Here is the last of our four-part “checkpoint” series. Prediction #4 – An increase in demand for audience targeting capabilities – either 1st or 3rd There was a time when reach was the most important...
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Why publishers’ interest in private marketplaces are peaking
From the video publisher’s perspective, content remains king in terms of how video is merchandised and sold to buyers. It’s a meaningful amount according to our recent State of the Industry report...
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eMarketer: Online Data Collection Explodes Year Over Year
In today’s interactive advertising ecosystem, data has become a valuable form of currency. In fact, an April report from Adap.tv and Digiday found a significant majority of marketers in North America...
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Aussie Video Consumption and the Potential of Connected TVs
A new online video snapshot issued by Marketing magazine maps out the rapid increase in video consumption in the Australian Market, as well as the increase in the amount of time spent watching as more...
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Part One: What Online Video Ad Spend Can Tell Us About The 2012 Election
We are now a little more than 60 days out to the 2012 election, and according to TheDigitalCampaign.com, Republicans and Democrats are spending 8X more on digital advertising than they did in 2008. It...
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Part Two: What Online Video Ad Spend Can Tell Us About The 2012 Election
In Part One of our political video ad series, we discussed the implications of the percentage of total video ad spend in the ‘swing states’ for each campaign. We all know these states are key to a...
View ArticleWhere next for video advertising?
The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. According to our recent State of the Video Industry report,...
View ArticleAussie Campaign Shows How Online Adds Impact To TV
Research in Australia has confirmed what we’ve known for some time – that online video can extend the coverage of a free to air TV campaigns. What was surprising is the extent to which online helps...
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Brand Advertisers in 2013: Thoughts Become Words. Words Become Actions.
We recently released our semi-annual State of the Video Industry report, in conjunction with Digiday, which compiled breakthrough insights from more than 750 digital media and marketing professionals...
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Agencies in 2013: Thoughts Become Words. Words Become Actions.
We are continuing our three-part series of predictions compiled from our our semi-annual State of the Video Industry report with a look at what ad agencies are expecting from digital. (Read what...
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Publishers in 2013: Thoughts Become Words. Words Become Actions.
In the third and last part of our series, we’re taking what we’ve heard from advertisers and agencies and applying it to the other side of the bargaining table: publishers. Publishers are truly on the...
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5 Mary Meeker Charts Showing the Growth of the Web and Video
At Adap.tv, we have long believed that online video is a global opportunity, which is just one reason why we have been aggressively pushing out into more US and European markets, into Australia and...
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The TV Revolution Will Be Tablet-ized
For the first time, more than a third of American adults own a tablet, according to a new Pew Internet and American Life Project report out yesterday. This is up from just 3% of those surveyed in...
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eMarketer: Brazil Online Video Viewing Fueled by Music, Keyboard Cat
A new Brazil-focused data report out from eMarketer highlights some of the recent online video trends happening in South America’s largest market. While other regions are seeing large increases in...
View ArticleHighlights from Adap.tv’s 2013 Australia State of Video Report [Slideshow]
Adap.tv Australia State of Video Report, 2013 from Adap.tv
View ArticleAOL breaks U.S. video industry records, tops comScore rankings in September
Amir Ashkenazi, CEO of Adap.tv, and Tim Armstrong, CEO of AOL By Ran Harnevo and Amir Ashkenazi In just one month since we completed the acquisition of Adap.tv, we’re proud to announce that both...
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